Most Trusted Paid and Free e commerce Website Platform in the World
The internet is being used by most businesses today. The necessity to have an online shop is a given. Whether you are a small boutique, or a handmade seller or even a big store that intends to become online, it makes a difference. Choosing the correct site builder can be of assistance. A builder provides you the means to create, operate and expand your shop without possessing technical expertise. It has templates, methods of accepting payments, inventory tracking and addition of marketing tools, thus making it easy to sell online.
The eCommerce industry is rapidly growing, with millions of consumers preferring to shop from the comfort of their homes. This shift makes it crucial for business owners to adopt platforms that not only look professional but also offer seamless user experiences. Today’s website builders go beyond aesthetics; they offer mobile optimization, SEO tools, secure checkout systems, and integration with marketplaces like Amazon or social media platforms like Instagram and Facebook.
With dozens of choices available, selecting the right platform can feel overwhelming. That’s why we’ve curated a list of 20 of the best eCommerce website builders available today. Each one is reviewed in detail, highlighting its features, strengths, and ideal use cases. By the end of this guide, you’ll have the clarity you need to choose the builder that best aligns with your goals and budget.
1. Shopify – The Best E commerce Website Platform
Shopify is one of the most popular and reliable eCommerce platforms worldwide, trusted by millions of entrepreneurs and enterprises. It offers a user-friendly interface, making it perfect for beginners, while still powerful enough to scale with larger businesses. Shopify provides everything you need to set up an online store — from customizable themes to secure payment gateways and robust inventory management.
One of Shopify’s biggest strengths is its app ecosystem, with thousands of apps to extend your store’s functionality. You can integrate marketing tools, automate customer service, manage shipping, and even sell across multiple channels like Amazon, eBay, Facebook, and Instagram. The platform also offers built-in SEO features and analytics to help you grow your business.
Shopify charges a monthly subscription, but its ease of use, customer support, and scalability make it worth the investment. Whether you’re selling physical products, digital downloads, or subscriptions, Shopify has solutions for every business model.
Key Features:
- Drag-and-drop website builder with hundreds of themes.
- Secure payment processing with 100+ payment gateways.
- Multi-channel selling (social media, marketplaces, in-person POS).
- 24/7 customer support and extensive knowledge base.
- Large app marketplace for advanced customization.
2. Wix eCommerce – SEO Friendly E commerce Platform
Wix is a versatile website builder that has evolved into a powerful platform for online stores. Known for its drag-and-drop design flexibility, Wix allows entrepreneurs to create professional-looking websites without any coding knowledge. Its eCommerce plan includes features for selling products, managing inventory, and accepting secure payments.
Wix is especially popular among small businesses and creative professionals thanks to its visually stunning templates. It provides an intuitive editor that makes customization effortless, while also offering advanced tools like abandoned cart recovery, automated email marketing, and product galleries. Wix even supports digital products and subscriptions, making it a flexible choice for different types of businesses.
While it may not be as scalable as Shopify or BigCommerce, Wix is ideal for beginners and small-to-medium stores looking for an affordable, design-focused solution.
Key Features:
- Over 500 customizable templates with drag-and-drop editing.
- Secure checkout with multiple payment options.
- Built-in marketing tools like email campaigns and SEO.
- Mobile-optimized shopping experiences.
- Affordable pricing with free hosting included.
3. Squarespace
Squarespace is widely known for its sleek, design-driven templates, making it a top choice for entrepreneurs who value branding and visual storytelling. It’s an all-in-one platform that combines website building, blogging, and eCommerce into a single package.
Squarespace is perfect for small businesses, artists, and boutique stores that want to showcase products in a visually appealing way. The platform offers robust inventory management, secure payments, and the ability to sell both physical and digital products. It also supports subscriptions, making it versatile for service-based businesses.
Marketing is a strong suit for Squarespace, with built-in email campaigns, SEO tools, and social media integrations. While it’s not as feature-heavy for large-scale eCommerce as Shopify, Squarespace delivers a polished, professional experience that’s simple to use.
Key Features:
- Award-winning, mobile-responsive templates.
- All-in-one platform with website, blog, and store features.
- Secure payments and inventory management.
- Email marketing and SEO optimization tools.
- Ideal for small-to-medium businesses with a strong visual brand.
4. BigCommerce
BigCommerce is a powerful eCommerce platform designed for scalability. It’s a favorite among growing businesses that need enterprise-level functionality without sacrificing usability. The platform comes loaded with features, so you won’t have to rely heavily on third-party apps.
BigCommerce excels at managing large inventories, handling bulk product uploads, and offering advanced SEO and marketing tools. It also supports multi-channel selling, allowing you to connect your store with marketplaces like Amazon, eBay, and social media platforms. Unlike some competitors, BigCommerce doesn’t charge transaction fees, making it cost-effective for high-volume sellers.
The platform has a steeper learning curve than Wix or Squarespace, but it’s a great choice for businesses planning to scale quickly.
Key Features:
- Enterprise-level tools for large inventories and high traffic.
- No transaction fees, even with third-party payment gateways.
- Multi-channel integration with marketplaces and social media.
- Advanced SEO and marketing tools.
- Scalable solutions for growing businesses.
5. WooCommerce
WooCommerce is a flexible, open-source eCommerce solution built for WordPress. It transforms any WordPress site into a fully functional online store. Since it’s free to install, WooCommerce is one of the most cost-effective options available, though you may need paid extensions for advanced features.
This platform is best suited for users comfortable with any WordPress Themes, as it offers unlimited customization. WooCommerce supports physical and digital products, subscriptions, bookings, and memberships. With thousands of plugins and themes, you can design a store tailored exactly to your needs.
WooCommerce also ranking in SEO, thanks to WordPress’s capabilities. However, unlike hosted platforms like Shopify, you’ll need to handle hosting, security, and maintenance yourself, which can be a drawback for beginners.
Key Features:
- Free, open-source plugin for WordPress.
- Full customization with themes and plugins.
- Supports physical, digital, and subscription products.
- SEO-friendly with WordPress integration.
- Large developer community for support and extensions.
6. Magento
Magento, now owned by Adobe and rebranded as Adobe Commerce, is a powerful open-source eCommerce website designed for businesses that want complete control and scalability. It’s highly customizable and ideal for medium-to-large businesses with complex product catalogs and advanced needs.
Unlike drag-and-drop platforms, Magento requires technical expertise to set up and manage, which makes it better suited for companies with developers or IT teams. However, this complexity comes with unmatched flexibility. You can customize everything from the checkout experience to product filtering, shipping options, and marketing automation.
Magento also supports multi-store functionality, allowing businesses to manage multiple websites from a single dashboard. This makes it a favorite among global brands. Although hosting and development costs can be high, the platform’s power and scalability make it a long-term investment for serious eCommerce businesses.
Key Features:
- Open-source flexibility with full customization.
- Enterprise-grade scalability for large businesses.
- Multi-store management from a single backend.
- Advanced product filtering and marketing tools.
- Ideal for global brands and high-volume sellers.
7. Weebly
Weebly, acquired by Square, is a beginner-friendly website builder that includes essential eCommerce tools. Known for its simplicity, Weebly allows users to quickly launch a professional-looking store without advanced technical skills.
Weebly integrates seamlessly with Square’s payment processing, making it a great option for small retailers, restaurants, or service providers who also sell offline. The drag-and-drop editor makes website creation intuitive, and it comes with features like product management, shipping tools, and inventory tracking.
While not as advanced as Shopify or BigCommerce, Weebly shines in affordability and ease of use. It’s best suited for entrepreneurs and small businesses who want to get started quickly without a steep learning curve.
Key Features:
- Drag-and-drop builder with simple customization.
- Integration with Square for payments and POS.
- Basic inventory and shipping tools.
- Affordable pricing plans for small businesses.
- Ideal for local retailers and service-based businesses.
8. Zyro
Zyro is a relatively new but rapidly growing website builder that has gained attention for its simplicity and affordability. Owned by Hostinger, Zyro provides everything you need to launch an online store at a budget-friendly price.
What makes Zyro unique is its AI-driven tools — such as logo makers, content generators, and heatmaps — that help businesses optimize their sites quickly. The platform offers modern templates, responsive design, and built-in eCommerce features like inventory management, multiple payment methods, and marketing integrations.
Zyro is perfect for startups, freelancers, or small businesses that want a cost-effective way to sell online. While it lacks some of the advanced features found in Shopify or BigCommerce, its ease of use and low cost make it an excellent choice for beginners.
Key Features:
- Affordable, beginner-friendly platform.
- AI-powered tools for content, logos, and design.
- Built-in eCommerce with payment gateways.
- Mobile-responsive templates.
- Ideal for startups and freelancers on a budget.
9. Ecwid
Ecwid is an eCommerce solution that allows you to add an online store to an existing website, blog, or social media profile. Unlike platforms that require you to build a site from scratch, Ecwid integrates seamlessly with platforms like WordPress, Wix, and even Facebook or Instagram.
This makes Ecwid ideal for small businesses that already have a website but want to add shopping functionality. It supports multiple payment gateways, shipping calculators, and multilingual options, making it great for businesses targeting international customers.
Ecwid also has a free plan, which makes it attractive for startups testing the waters of online selling. However, larger businesses may find its scalability limited compared to Shopify or BigCommerce.
Key Features:
- Add eCommerce to an existing site or social media page.
- Works with WordPress, Wix, Joomla, and more.
- Multilingual and multicurrency support.
- Multiple payment and shipping options.
- Free plan available for small stores.
10. Volusion
Volusion is one of the original eCommerce website builders, with over 20 years in the industry. It offers a comprehensive suite of tools for creating, managing, and scaling online stores.
Volusion’s strength lies in its analytics and inventory management. It provides detailed insights into sales performance, customer behavior, and product trends, making it ideal for data-driven businesses. The platform supports multiple payment gateways, responsive themes, and marketing tools like SEO and social media integrations.
While Volusion is feature-rich, it does come with limitations, such as fewer design options compared to Wix or Squarespace. Still, for businesses focused on robust reporting and management, Volusion is a strong choice.
Key Features:
- Strong analytics and reporting tools.
- Comprehensive inventory management.
- Supports multiple payment gateways.
- Mobile-optimized themes.
- Ideal for data-driven online businesses.
11. PrestaShop
PrestaShop is a free, open-source eCommerce platform that gives businesses full control over their online store. It’s widely popular in Europe and trusted by thousands of merchants worldwide. While the platform is free to download, you’ll need to arrange hosting, themes, and modules, which can add costs depending on your needs.
PrestaShop offers an impressive level of customization. With more than 6,000 add-ons and modules, you can tailor your store to fit your exact business model. It also supports multiple currencies, languages, and tax systems, making it an excellent choice for global sellers.
However, PrestaShop requires some technical know-how to set up and manage. Businesses with access to developers will benefit most, while complete beginners may find it challenging.
Key Features:
- Free, open-source platform with high flexibility.
- Thousands of add-ons for customization.
- Supports multiple languages and currencies.
- Strong for international selling.
- Best suited for businesses with some technical resources.
12. OpenCart
OpenCart is another free, open-source eCommerce solution that is popular among small and medium-sized businesses. It’s lightweight, easy to install, and offers a user-friendly dashboard for managing products, customers, and orders.
One of OpenCart’s key strengths is its extension marketplace, where you can find thousands of plugins and themes to expand functionality. It also supports multiple stores from a single admin panel, which is convenient for businesses selling different product lines.
Like PrestaShop, OpenCart requires you to manage your own hosting, security, and updates. While it’s more beginner-friendly than Magento, it still demands some technical understanding for customization and scaling.
Key Features:
- Free, open-source platform with strong community support.
- Extension marketplace with thousands of add-ons.
- Multi-store management from one dashboard.
- Lightweight and easy to set up.
- Suitable for small to medium businesses.
13. Shift4Shop (formerly 3dcart)
Shift4Shop is a powerful eCommerce website builder that combines flexibility with affordability. It offers a robust set of built-in tools, so you don’t have to rely heavily on third-party apps. From inventory control to SEO optimization, Shift4Shop covers all the essentials.
One standout feature is its competitive pricing: if you use the Shift4 payment processor, you can access the platform for free, making it extremely budget-friendly. The platform also supports unlimited products, categories, and bandwidth, making it suitable for scaling businesses.
However, the interface may feel less modern compared to Shopify or Wix, and the learning curve can be a bit steep for beginners. Still, its affordability and features make it an attractive option.
Key Features:
- Free plan available when using Shift4 payments.
- Unlimited products, categories, and bandwidth.
- Strong SEO and marketing tools built in.
- Supports multiple payment gateways.
- Best for growing businesses on a budget.
14. Selz
Selz is a modern eCommerce solution designed for entrepreneurs, creators, and small businesses. It focuses on simplicity and flexibility, allowing users to build a store or add products to an existing website or blog.
Selz supports physical products, digital downloads, and services, making it especially popular with freelancers, artists, and online educators. It also offers built-in payment processing, inventory management, and customizable store themes.
One of Selz’s highlights is its ability to integrate with social media and embed buy buttons on any website. This makes it easy to sell directly through channels your customers already use. While not as feature-rich as Shopify, Selz is an excellent lightweight option.
Key Features:
- Easy-to-use store builder with customizable themes.
- Supports physical, digital, and service-based products.
- Embeddable buy buttons for websites and blogs.
- Social media integrations for selling on Facebook/Instagram.
- Great for creators and small businesses.
15. Jimdo
Jimdo is a simple, beginner-friendly website builder that also includes eCommerce functionality. It uses AI-driven tools to help users quickly design their websites, making it one of the fastest ways to get online.
Jimdo’s eCommerce features are straightforward, including product catalogs, secure checkout, and basic inventory management. While it lacks advanced tools like abandoned cart recovery or multi-channel selling, it’s a good fit for small stores that want to get started without complications.
The platform also includes SEO basics and mobile-optimized templates. Jimdo’s affordability and simplicity make it popular with small businesses, hobbyists, and side hustlers.
Key Features:
- AI-powered website builder for quick setup.
- Easy-to-use eCommerce tools for beginners.
- Mobile-friendly templates.
- Secure checkout and simple inventory management.
- Ideal for small shops and personal projects.
16. Big Cartel
Big Cartel is an eCommerce platform designed specifically for independent artists, makers, and small businesses. It’s known for its simplicity and affordability, offering an easy way to launch an online store without unnecessary complexity.
Big Cartel allows users to sell physical and digital products, customize themes, and track inventory. It also integrates with PayPal and Stripe for secure payments. One of its key attractions is the free plan, which allows you to sell up to five products at no cost — perfect for artists testing the market.
However, Big Cartel doesn’t offer as many advanced features as Shopify or BigCommerce, making it less suitable for large-scale operations. Still, it’s a favorite among creative entrepreneurs who value ease of use and low costs.
Key Features:
- Affordable with a free plan available.
- Simple setup and beginner-friendly.
- Customizable themes for brand identity.
- Supports physical and digital products.
- Best for artists, makers, and hobby sellers.
17. Square Online
Square Online, developed by the same company behind Square POS, is an excellent choice for small businesses that sell both online and in person. It integrates seamlessly with Square’s payment and POS systems, making it ideal for retailers, cafés, or restaurants expanding into eCommerce.
The platform offers free and paid plans, with features like inventory syncing, order management, and delivery options. It’s especially strong for businesses that need to manage sales across multiple channels, such as a physical shop and an online store.
While its design flexibility is limited compared to Wix or Squarespace, Square Online’s affordability and POS integration make it an excellent option for small local businesses.
Key Features:
- Seamless integration with Square POS.
- Free plan available with basic features.
- Syncs online and offline inventory.
- Supports delivery and curbside pickup.
- Best for local shops, cafés, and restaurants.
18. Mozello
Mozello is a lesser-known but powerful website builder that includes eCommerce functionality. Its standout feature is multilingual support, allowing businesses to easily create stores in multiple languages — a valuable tool for reaching global audiences.
Mozello offers customizable templates, product catalogs, and secure payment processing. While its feature set is simpler than Shopify or BigCommerce, it provides all the essentials for running a small online store. The platform also has a free plan, though it comes with limitations like storage caps and branding.
Mozello’s focus on simplicity makes it best for startups or small businesses that want to expand internationally without a steep learning curve.
Key Features:
- Multilingual website and store support.
- Free plan available for small shops.
- Easy-to-use templates and customization.
- Secure checkout with popular payment options.
- Great for small businesses targeting global customers.
19. CoreCommerce
CoreCommerce is a robust eCommerce platform that has been around since 2001. It focuses on providing businesses with a balance of flexibility, security, and support. Unlike some DIY website builders, CoreCommerce positions itself as a fully hosted solution with enterprise-level features.
The platform supports unlimited products, advanced SEO tools, and multiple payment gateways. It also emphasizes PCI compliance and data security, which is crucial for businesses handling sensitive customer data.
Although less popular than Shopify or WooCommerce, CoreCommerce is valued by businesses that prioritize security and reliable support. Its pricing is higher than budget-friendly platforms, but the feature set justifies the cost for serious sellers.
Key Features:
- Strong focus on security and PCI compliance.
- Supports unlimited products and categories.
- Advanced SEO and marketing features.
- Multiple payment gateway integrations.
- Best for businesses that prioritize data protection.
20. Site123
Site123 is a simple, beginner-friendly website builder that also offers eCommerce capabilities. As the name suggests, it’s designed to make building a site as easy as “1-2-3.”
The platform provides pre-designed templates, an intuitive setup wizard, and basic eCommerce tools for selling online. You can list products, manage orders, and accept payments securely. While it doesn’t offer advanced features like multi-channel selling or deep customization, it’s perfect for hobbyists and small entrepreneurs who want to get online quickly.
Site123 also includes free hosting, mobile optimization, and SEO basics, making it a good all-in-one option for those starting their eCommerce journey.
Key Features:
- Extremely easy setup with step-by-step wizard.
- Templates designed for beginners.
- Secure checkout and order management.
- Mobile-friendly and SEO-ready.
- Best for hobbyists and small entrepreneurs.
Conclusion
Building an online store has never been easier, thanks to the wide variety of shopping website builders available today. From powerful, enterprise-level solutions like Shopify, BigCommerce, and Magento, to beginner-friendly platforms like Wix, Squarespace, and Weebly, each option brings its own strengths and unique features. The key to success lies in aligning your platform with your business needs, budget, and long-term goals.
At SEO Tech Experts, we always emphasize that choosing the right platform is not just about design or functionality — it’s also about visibility. A store that is SEO-friendly will attract more customers, rank higher in search engines, and ultimately generate more sales. Whether you’re a startup experimenting with Big Cartel or Site123, a creative professional using Squarespace or Wix, or a growing enterprise leveraging WooCommerce, PrestaShop, or Magento, your platform should support both growth and search optimization.The good news is that most website builders today come with built-in SEO tools and marketing integrations. However, pairing the right platform with professional SEO strategies can give your business the competitive advantage it needs in today’s crowded digital marketplace. With expert guidance from SEO Tech Experts LLC, you can be confident that your online store will not only look great but also perform exceptionally in driving traffic and conversions.