Client Overview

Client Name: Acco LED
Industry: Manufacturing & Wholesale Lighting Solutions
Locations: Gurgaon, Hyderabad, Noida, Chandigarh, Jaipur, Bangalore, Assam, Panchkula

Acco LED is a very good LED manufacturer and wholesaler who deals in high quality lighting solutions of LED types. They have a large product assortment consisting of energy saving LED bulbs, panels, street lights, and commercial lighting products that could be used indoors and outdoors. Acco LED is known to have durable, performance and innovative products that have attracted markets in various cities of India including residential, industrial and commercial segments.

Visit Website – https://www.accoled.in/

Scope of Work for SEO Tech Experts

SEO (Search Engine Optimization)
Website Designing & Development
Content Marketing
Technical SEO
Location Promotion
Local SEO
GMB Promotion

Project Details

Our engagement with Acco LED started in June 2020, and the scope of work was to raise online visibility, enhance keyword ranking, and produce quality leads in the LED segment, which is one of the highly competitive manufacturing destinations. The project has not yet finished and the traffic and conversions are still on the rise.

We did: You have to make design for this section

Website Revamp Optimization: Creating an interactive, mobile-friendly web-based platform that will be product-oriented to achieve better audiences and conversions.
Keyword Targeting: Finding out the high search keywords with LED related terms at countrywide and also city-specific campaigns.
Content Marketing: Developing product description, blogs and location based landing pages that focus on definite cities.
Technical SEO: Accelerating the speed of sites, mobile and structured data integration, and crawl errors.
Local SEO & GMB: Target each city and optimize GBPs so that businesses can increase local searches and business opportunities.
Location Based Promotions: Gurgaon, Hyderabad, Noida, Chandigarh, Jaipur, Bangalore, Assam, and Panchkula centric promotions.

Google Analytics Report

Graph of organic traffic

Ranking Keywords

Keywords	Initial Stage	Ranking
LED Manufacturer in Noida	N/A	1st Page
LED Lighting Solutions Gurgaon	N/A	1st Page
LED Lights Supplier Gurgaon	N/A	1st Page
LED Light Manufacturer Gurgaon	N/A	1st Page
Commercial LED Lights Noida	N/A	1st Page
LED Panel Light Manufacturer	N/A	1st Page
LED Manufacturer in India	N/A	1st Page

Live Screenshots of SEO Ranking

Results

Good Search Rankings: 100+ high-valued keywords appearing on Google’s first page.
Organic User Growth: 120% growth in organic users achieved through specific SEO strategies.
Organic Session Growth: 150% increase in organic sessions, showing higher interaction and repeat visits.
Enhanced Brand Authority: Made Acco LED a known brand in multiple competitive cities.
Lead Generation Bonus: Steady supply of high-quality leads from local and national campaigns.

Objectives

Boost Online Visibility & Rankings: Strengthen search engine presence to appear for high-value keywords and attract quality traffic.
Improve User Experience: Redesign and fully optimize the website for faster load times, mobile responsiveness, and easy navigation.
Expand Local Presence: Increase brand visibility in target locations to engage more local customers.
Promote Key Locations: Highlight specific areas to drive footfall and localized inquiries.
Increase Traffic & Conversions: Use targeted content marketing to attract, engage, and convert visitors into customers.

Challenges

In May 2021 through to April 2022, we collaborated with SWBI Architects to enhance their online presence and improve their visibility in competitive architecture markets in Bangalore, Chennai, Gurgaon, Hyderabad and in Pune.

Our work focused on:

Social Media Content Creation – Designed and published engaging posts showcasing SWBI’s architectural designs, completed projects, and innovative approach.
Location-Focused Content Strategy – Developed targeted posts and campaigns aimed at attracting audiences from specific cities.
Brand Visibility Enhancement – Consistently optimized social media profiles and content to improve engagement, reach, and follower growth.

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