Client Overview

Client Name: Bata India
Industry: Footwear Retail and Manufacturing
Location: India
Website: https://www.bata.com/in

Bata India is the largest retailer and leading manufacturer of footwear in India and a key part of the global Bata Shoe Organization. Incorporated as Bata Shoe Company Private Limited in 1931, the company began as a small operation in Konnagar, near Calcutta, in 1932. Over the years, Bata India has expanded its reach significantly and now operates a large non-retail distribution network through its urban wholesale division, catering to millions of customers through over 30,000 dealers nationwide.

Scope of Work by SEO Tech Experts

SEO
Content marketing
Domain migration

Our Approach

To achieve Bata India's objectives, we implemented a comprehensive SEO strategy:

Keyword Research

1. Conducted extensive keyword research to identify high-traffic and relevant keywords related to footwear retail.
2. Focused on both short and long-tail keywords to capture a wide range of search queries.

Top Ranking Keywords

Keywords	Initial Stage	Ranking (Now)
formal shoes	N/A	1st Position
hush puppies shoes for men	N/A	1st Position
bata showroom near me	N/A	1st Position
chappal	N/A	1st Position
leather shoes for men	N/A	1st Position

Live Screenshots of SEO Ranking

On-Page Optimization:

Improved website structure and internal linking to enhance user experience and search engine indexing.
Optimized website content, including product descriptions, meta tags, headings, and images, to incorporate targeted keywords.

Technical SEO:

Implemented best practices for website speed, mobile-friendliness, and secure browsing (HTTPS).
Performed a technical SEO audit to identify and resolve issues affecting website performance.

Content Marketing:

Created high-quality, informative content such as blog posts, articles, and guides related to footwear trends, care tips, and Bata's product offerings.
Developed engaging content that addressed customer pain points and provided valuable solutions.

Link Building:

Executed a link-building strategy to acquire high-quality backlinks from reputable industry websites and blogs.
Promoted Bata India's content through guest posts, collaborations, and social media channels to enhance authority and reach.

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