Client Overview

Client Name: Bata India

Industry: Footwear Retail and Manufacturing

Locations: India

Bata India is the largest retailer and leading manufacturer of footwear in India and a key part of the global Bata Shoe Organization. Incorporated as Bata Shoe Company Private Limited in 1931, the company began as a small operation in Konnagar, near Calcutta, in 1932. Over the years, Bata India has expanded its reach significantly and now operates a large non-retail distribution network through its urban wholesale division, catering to millions of customers through over 30,000 dealers nationwide.

Scope of Work for SEO Tech Experts:

On Page SEO

Off Page SEO

Technical SEO

Content Marketing

Objectives

Increase Online Visibility: Improve search engine rankings for relevant keywords to make Bata India more discoverable by potential customers.
Drive Organic Traffic: Attract more organic traffic to Bata India's website through effective SEO strategies.
Enhance Brand Awareness: Strengthen Bata India's online brand presence and recognition through improved search engine visibility.

Challenges

Competitive Market: Competing with other major footwear brands in a highly competitive market.
Keyword Optimization: Identifying and targeting the most relevant and high-traffic keywords related to footwear retail and manufacturing.
Content Creation: Developing and optimizing content that engages potential customers and meets their search intent.

Our Approach

Keyword Research: Conducted extensive keyword research to identify high-traffic and relevant keywords related to footwear retail and manufacturing.Focused on both broad and long-tail keywords to capture a wide range of search queries.
On-Page Optimization: Optimized website content, including product descriptions, meta tags, headings, and images, to incorporate targeted keywords.Improved website structure and internal linking to enhance user experience and search engine indexing.
Technical SEO: Performed a technical SEO audit to identify and resolve issues affecting website performance.Implemented best practices for website speed, mobile-friendliness, and secure browsing (HTTPS).
Content Marketing: Created high-quality, informative content such as blog posts, articles, and guides related to footwear trends, care tips, and Bata's product offerings.Developed engaging content that addressed customer pain points and provided valuable solutions.
Link Building: Executed a link-building strategy to acquire high-quality backlinks from reputable industry websites and blogs.Promoted Bata India's content through guest posts, collaborations, and social media channels to enhance authority and reach.

Results

Improved Search Engine Rankings: Higher rankings for targeted keywords, leading to increased online visibility.
Increased Organic Traffic: A substantial rise in organic traffic to Bata India's website.
Enhanced Brand Awareness: Strengthened online brand presence and recognition through improved search engine visibility and engaging content.

Ranking Keywords:

Keywords	Initial Stage	Ranking
formal shoes	N/A	1st page
hush puppies shoes for men	N/A	1st page
bata showroom near me	N/A	1st page
chappal	N/A	1st page
leather shoes for men	N/A	1st page

3K+

Keywords on 1st Page

300%

Increase in Organic Traffic

1.25L+

Local Engagement