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Case Study: Achieved 34% Traffic Increment through SEO for United Catering – Commercial Kitchen Equipment Supplier Dubai & Sharjah

Result Achieved Till 2025

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Keywords on 1st Page

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Increase in Organic Clicks

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Growth in Organic Impressions

Client Overview

  • Client Name: United Catering Kitchen Equipment
  • Industry: Commercial Kitchen Equipment
  • Location: Sharjah, Dubai, UAE
  • Website: https://united-uae.com/

About United Catering Kitchen Equipment: United Catering Kitchen Equipment supplies new and pre-owned commercial kitchen equipment across the UAE. Their range is trusted by restaurants, bakeries, motels, coffee shops, and food businesses that depend on durable and efficient solutions daily. With 20+ years of industry expertise, the company not only supplies equipment but also offers installation, maintenance, and reliable after-sales support for both small businesses and large enterprises.

digital marketing for commercial kitchen equipment

Scope of Work by SEO Tech Experts

  • SEO (On-page & Off-page Optimization)
  • Google Business Profile (GMB) Optimization
  • Local SEO (city-focused targeting)
  • Content Marketing (blogs, landing pages, FAQs)
  • Google Ads
  • Website Maintenance

Project Details

United Catering faced the challenge of competing against established kitchen equipment suppliers in the UAE. Many category-specific and location-based keywords were not ranking, limiting online discovery and reducing lead generation potential.

Top Ranking Keywords

Keywords Initial Stage Ranking (Now)
Commercial kitchen equipment UAE N/A 1st Page
Bakery equipment supplier Sharjah N/A 1st Page
Used kitchen equipment Dubai N/A 1st Page
Restaurant kitchen equipment UAE N/A 1st Page
Hotel kitchen equipment supplier N/A 1st Page
United Catering keyword ranking

Live Screenshots of SEO Ranking

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Google Search Console Performance Last 3 Months compared to preceding period
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GMB Performance Overview

Challenges

  • Competitive Market
  • Local SEO

Results

  • Keyword Rankings: 250+ commercial kitchen equipment keywords ranked on Google’s first page
  • Traffic Growth: 34% increase in organic clicks and 68% rise in impressions
  • Lead Generation: Boost in inquiries from restaurants, bakeries, and coffee shops in Sharjah and Dubai
  • Local Authority: Strengthened GMB performance and visibility in local searches
  • Brand Positioning: Established as one of the most trusted kitchen equipment suppliers in UAE

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