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Achieved 198% Traffic Increment through SEO for RMD Plasterboard – Plastering Services Newcastle

Result Achieved Till August 2025

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Keywords on 1st Page

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Increment in Organic Total Users

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Increment in Organic New Users

Client Overview

Gyprocker Newcastle, owned by RMD Plasterboard is a family-run business with more than 30 years of cumulative experience in the field of plastering. They are renowned for delivering flawless plasterboard finishes, and an attention to communication, whether working on a small repair job, or a large-scale plastering installation ensuring that they are consistent and craftsmanship at every stage of their work.

digital marketing for Organic Nest

Scope of Work for SEO Tech Experts

  • SEO (Search Engine Optimization)
  • Google Business Profile Optimization
  • Content Marketing
  • Local SEO
  • Website Maintenance

Project Details

RMD Plasterboard wanted to build strong online visibility in Newcastle and surrounding local areas to increase plastering leads. Despite decades of offline credibility, their website faced technical challenges and lacked presence on search engines.

Top Performing Keywords

Keyword Initial Ranking Current Ranking
Plastering services Newcastle N/A 1st Page
Gyprocker Newcastle N/A 1st Page
Ceiling repairs Central Coast N/A 1st Page
Wall plastering Avoca N/A 1st Page
Local plasterer Terrigal N/A 1st Page
RMD Plasterboard keyword ranking

Live Screenshots of SEO Ranking

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Google Analytics Report Last 90 days compared with Preceding Period
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Google Search Console Last 6 Months Compared with Preceding Period

Challenges

  • 0 visibility in local areas
  • Technical health of website was bad

Results Achieved

  • 80+ Keywords Ranked on Google’s First Page: in Newcastle and nearby service areas.
  • 198% Growth in Organic Total Users: significantly improving website visibility.
  • 198% Growth in Organic New Users: driving more leads from local homeowners and businesses.
  • Improved Google Business Profile Performance: boosting calls and map-based traffic.

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